clothes that define you with logo fashion
When we are doing our fashion features, we collaborate with businesses around town for wardrobe and accessories. And it was only a few months back that we had started to work with Logo Fashion. So, when we were shuffling the clothes around to compose an outfit, we glanced upon a tag that said “Made in Nepal”. We were taken aback.
Now, sure, a lot of things are made in Nepal, but something this high in quality? Only a few. Or maybe we have been underestimating Nepalese brands altogether. And that is exactly what Mr. Sonam Muktan seeks to change. He handles the Marketing and Communications at Logo Fashion Industries, and after having a conversation with him, we must say that we are impressed by his initiative to make a difference.
WHAT IS LOGO FASHION?
The foundation of Logo Fashion is grounded on a family business that was concerned with the production side of things for private labels, manufacturing quality ethical garments and exporting them to Europe for more than 21 years. Then in 2015, right after the earthquake, we had a revelation to enter the retail business as well. The idea behind it all was to create a clothing brand that catered to men and women, to come up with a clothing line they can wear casually and to work.
AND IS THERE A STORY BEHIND THE NAME?
Rather than a story, I’d say that it is a belief. We want our brand to represent you and your identity with uniqueness and style. Just like every company has their own logo, we want our brand to be your Logo, something that defines individualism and only you with your own style.
INTERESTING AND WELL THOUGHT OUT. SO IS EVERYTHING MADE HERE?
Unfortunately, we don’t get the standard of raw materials we want over here. Thus, we have to source them from outside. However, everything else is done right over here. We have a factory in Bhaktapur where it all begins with working on the fabrics and accessories. We are dedicated to exclusively using fabrics that are eco-friendly, sustainable and of the highest quality for our entire products. All our fabric suppliers are Oeko-Tex certified and are AZO free tested to avoid toxic chemicals that lead to health risks. The fabrics that we use feel good on the body, have no color shading/bleeding, are shrinkage tested, and most importantly, free from chemical substances. The whole idea behind it all is to create something that’s sustainable, ethical, and quality right from the start to finish.
We want our brand to represent you and your identity with uniqueness and style. Just like every company has their own logo, we want our brand to be your Logo, something that defines individualism and only you with your own style.
SINCE THESE ARE LOCALLY PRODUCED, I TAKE IT THAT YOU ARE CREATING JOBS FOR THE PEOPLE AS WELL?
We are. We work with skilled women who put in effort and love with each stitch. In addition to our women empowerment motives, we have an experienced team of Nepalese who have garnered experiences from the world over and they work to make sure that each and every product comes out with perfect workmanship and meet the high quality standards. With that, we focus on grooming the garment industry, empowering women, creating jobs, and changing lives.
THINGS THAT BOAST BEING ‘MADE IN NEPAL’ TEND TO HAVE A STIGMA AROUND THEM. HOW DID YOU CONVINCE THE CUSTOMERS THAT THEY SHOULD TURN TOWARDS YOU?
Since quality is our primary concern, we intend to win over the customers with just that. We set ourselves apart by focusing on the basics people can wear to the office, rather than bringing out what celebrities wear. With that, we seek to penetrate the market with good fabric, appealing designs, and comfortable cuts.
SO WHAT’S IN STORE FOR THE FUTURE?
We see ourselves being a domestic brand that’s against retailers who sell international labels in our own market. In this regard, we want to not just make a name for ourselves, but for all the products that are locally produced as well. Currently, we retail Logo from the Factory Outlet, which are stationed in Jhamsikhel, Lazipat, New Baneshwore, and Bhaktapur, and we hope to expand to more locations. In addition to that, we are also working on more designs, fabrics, and products. With all of that, we want to keep promoting the notion of locally produced products.