PRESS RELEASE OLD SHOES EXCHANGE MONTH AT ADIDAS (May 01 -30, 2019)
Roots Fashion Pvt. Ltd. (now re-branded as Labels Store), the sole authorized distributor of adidas for Nepal, has re-launched its campaign “Refresh Your Gear”, following an overwhelming response it garnered during its earlier campaigns.
The scheme allows customers to bring in their old but wearable sports shoes of any brand, excluding sandals, high heels or flats, and avail an attractive discount of Rs. 2,000-3,000 on the purchase of brand new adidas shoes. Customers can avail a discount of Rs. 2000 on the purchase of adidas shoes worth up to Rs. 7,999, Rs. 3,000 on the purchase of shoes above 7,999. The offer is valid for one month starting from May 01 – may 30, 2019 and is available for both male and female sports shoes.
Earlier, Roots Fashion, as part of its corporate social responsibility, had donated the old shoes collected through the scheme to Karnali Rural Promotion and Social Development Park, Maiti Nepal and Nyano Sansar. Earlier in the year 2017, the collected shoes were donated to Karnali Sports Club led by Mr. Hari Bahadur Rokaya. This year too, the collected old shoes will be donated to Mr. Rokaya. Mr. Rokaya, is a world record holder (high altitude) marathon runner from western Nepal. Roots Fashion will hand over the collected old shoes to Mr. Hari Rokaya during a handover ceremony at the end of the exchange month.
Alongside with the collected shoes, Labels Store handed over a cheque of NRS one hundred thousand (100,000) to Karnali Sports Club as part of strengthening the rural sports scene of which Mr Rokaya has been a frontrunner. Additionaly, Labels store handed over a cheque of NRS one hundred and fifty thousand (150,000) to Karnali Sports Club for athletic tournament to be held in August of 2019 in Karnali.
The scheme had enjoyed a sweeping success with a massive participation of prospective customers in previous years. Roots Fashion looks forward to replicate the success this year as well with a noble cause to donate the old shoes to the deprived.
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