TNM’s Guide To Social Media And Networking
People gauge how “hip” you are depending on how you portray yourself on social media; and as utterly naïve as that may initially seem, the surge in the use of social media over the last decade justifies why that is so. Of the 7.3billion global population, 2.8 billion are active social media users and the numbers are growing.
Whether it’s keeping up with the latest worldwide information on Twitter, catching up with your friends and relatives on Facebook, or building professional networks on LinkedIn, social media has become a part of our lives. Considering how important of a role social media plays in our lives, it is a good idea to find the right footing in the world of social media. And here’s your guide on how to go about it.
It might not be as decorated as the rest of the social networks, but it is definitely a sleeping giant and is the largest professional network on the web. Here are a few tips that will help you make the best of the platform.
- PROFILE COMPLETENESS: LinkedIn measures your “profile strength” from 0-100%. The higher your profile completeness, the more likely you are to appear in search results. For instance, when you list skills like “Final Cut Pro” and “Photoshop,” potential employers may come across your profile when they perform an advanced search based on those keywords.
- OTHER THINGS TO INCLUDE: A current position with description, two more positions, education, at least five skills, profile photo, at least 50 connections, a summary, work samples or projects, volunteer experience.
Facebook has long been recognized as a platform to connect with people online and it has become the most used online social network in the world. However, there are a few things to keep in mind when you are using Facebook.
- PARADING YOUR TRIPS: If you’re going away from home, it’s a good idea to think twice about posting the details online; especially if you’re leaving your house empty. Although not very likely, a physical break in at your house could be possible.
- INAPPROPRIATE PHOTOS: You never know who is going to be seeing your photos on Facebook, think prospective employers or your girlfriend’s mother.
- POSTING YOUR PHONE NUMBER: Watch where you post your phone number. Include it in your profile and, depending on your privacy settings, even your most distant Facebook “friends” (think exes, elementary school contacts, friends-of-friends) might be able to access it and give you a ring.
- REFRAIN FROM BEING A SERIAL POSTER: Posting a photo of every single meal you have isn’t going to make you likeable. Select what you post on Facebook instead of bombarding someone else’s feed with worthless content.
Instagram is a playground for social media creatives. The mobile only photo- sharing app has become one of the most used in recent years. Here are a few dos and don’ts of instagram.
- Flaunt your style
- Limit the food porn
- Snap beautiful places
- Be flashy
- Post motivational quotes
- Overdo it with the filters
Snapchat isn’t frigid and you can pretty much get away with doing anything on the app. However, to navigatr through it properly, here are a few things you should avoid.
- Don’t overdo it with the filters
- Don’t snap your entire day
- Stop making your snapchat stories so damn long
- Don’t send the same snaps everyday
- Don’t snap while driving
There are certain words and jargons native to Twitter that you may already have heard in passing. These terms and their abbreviations (in parentheses) are essential for understanding the network.
- TWEET: A 140-character message.
- RETWEET (RT): Re-sharing or giving credit to someone else’s tweet.
- FEED: The stream of tweets you see on your homepage. It’s comprised of updates from users you follow.
- HANDLE: Your username.
- MENTION (@): A way to reference another user by his username in a tweet (e.g. @RabindraMishra). Users are notified when @mentioned. It’s a way to conduct discussions with other users in a public realm.
- DIRECT MESSAGE (DM): A private, 140-character message between two people. You can decide whether to accept a Direct Message from any Twitter user, or only from users you are following. You can only DM a user who follows you.
- HASHTAG (#): A way to denote a topic of conversation or participate in a larger linked discussion (e.g. #Kathmandu, #NepalIdol). A hashtag is a discovery tool that allows others to find your tweets, based on topics. You can also click on a hashtag to see all the tweets that mention it in real time — even from people you don’t follow.
FACEBOOK: 1.71 Billion users
INSTAGRAM: 400 Million users
LINKEDIN: 450 Million Users
REDDIT: 36 Million Users
SNAPCHAT: 100 Million Users
TWITTER: 320 Million Users
WECHAT: 1.12 Billion User